From telling storiesto building them.
Advertising, sales and code. Three careers, one obsession: connecting people with what truly matters to them.
Web Area Lead
Madrid · HybridI lead web development and AI integration for national and international clients.
Responsible for professionalising the department’s technical processes: version control, in-house development environments and standardised workflows across design, accounts and development.
I embed artificial intelligence tools into the team’s real workflows, streamlining technical audits, markup and recurring development tasks.
I coordinate with other departments to align technical work with business goals and client needs.
Before leading, building: ideas and results turned into real product.
Web development for national and international clients in the cosmetics, retail and technology sectors.
Shopify stores in Liquid from local development with Shopify CLI through to production, plus landing pages and sites in WordPress focused on performance, on-page SEO and user experience.
Shopify · Liquid · WordPress · HTML · CSS · JS · Git · Docker · On-page SEO · CRO
Five years running the full sales cycle, from prospecting to closing.
Specialised in property acquisition, portfolio management and data analysis to optimise transactions. Prospecting, negotiation, follow-up and closing — with digital tools to improve conversion and client experience.
Three consecutive years on the honour roll
2022
Club de las Estrellas II
Recognition for high performance and outstanding revenue.
2023
Executive Award
Among the top agents by annual sales volume.
2024
100% Club
Highest achievement for productivity goals and sustained results.
It wasn’t luck: it was working under pressure, keeping results consistent and earning the client’s trust, year after year.
Advertising and Public Relations
University of Alicante
Before selling or coding, I studied how a message is built.
Four years learning to understand an audience, to distill an idea until it becomes desire, and to tell stories people remember.
That perspective — always thinking from the other person’s point of view — is the foundation of everything that came after.
I didn’t change careers three times. I stacked three layers.
A hybrid profile that thinks like an advertiser, executes like a salesperson and builds like a developer.
